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Public Financial Management (PFM)

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Communicating Financial Information Effectively in the Public Sector (1 day)

Course Details

This course is not presently part of our active schedule and we are monitoring demand. Join our waiting list so our customer service team can include you in the conversation. We can keep you informed and updated when venues/dates are available.
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We are managing our face to face Public Financial Management course schedule carefully right now. If the training course you want is not available, we may be offering a virtual alternative! View our Virtual Classroom schedule to see what is being delivered live in our online classrooms.

If you don’t see the Public Financial Management training topic, you are looking for, or if you would like an online classroom in another timezone, please tell us.

You can learn more about our virtual, online courses and how they work on our Virtual course FAQ page.

This interactive workshop is designed to introduce you to a number of important criteria to help you communicate information as effectively as possible, including the importance of identifying and prioritising your different audiences. You will understand the importance of the pyramid principle and the need to organise and present your conclusions logically and clearly. The course also covers how to use graphics effectively and some clear guidelines about what not to do with graphics and when. It also reminds you of the importance of clear language and the need to be concise.

At the end of this workshop participants will:

  • have practical models you can take back to your organisation;
  • be better equipped to produce effective written, spoken or other communications;
  • have had the opportunity to try out techniques for improving the quality of your written communications in a safe environment;
  • understand that one bad number can destroy the credibility of your entire presentation;
  • understand the importance of planning before starting to draft a communication to avoid needless reworks;
  • have been reminded of some key practical tips about making your communications easy for your audience so that they focus on what you really want them to hear / see;
  • be able to help colleagues improve their presentation of information.

Please note that this course is part of a more comprehensive public financial management programme which lasts 9 days. Click the links for details.

Learning Objectives

  • To put you in a position where you can help Service Heads and other senior staff understand all the implications of your work so they are better placed to make the right business decisions
  • To make you communicate more effectively in your organisation and thereby improve your profile
  • To make you aware of the potential pitfalls when using written or verbal communications
  • To help you produce more readable statutory reports and other bits of financial information
  • To help improve the perception of finance by demonstrably adding value to senior colleagues

Who Should Attend

The course is aimed at middle ranking finance professionals in the public sector or those in charge of public services or budgets. You are likely to:

  • Have some responsibility for, prioritising resources or other business decisions
  • Need to be able to communicate with people who are not financially literate
  • Be assessed on how well an organisation has achieved its objectives
  • Need to be able to communicate or understand the outcomes of your analysis


  • Day 1 – Communicating financial information effectively
    • Four secrets for success
      • Understand your audience
      • Focus on what you found (not what you did)
      • Organise and present your ideas clearly
      • Make your report / presentation readable
    • Use of graphics
    • Structure – topic sentences, paragraph unity
    • Right sort of language – active not passive, concise, use of technical language
    • Bringing it back to your financial reports

Teaching Method

  • Group instruction, discussion and illustrative examples
  • Practical workshop exercises using realistic scenarios, case studies, examples of best practice and the models you can use back in the workplace
  • All participants will receive a comprehensive binder containing copies of the presentation slides, handouts and other course materials


The instructor for this course will be drawn from one of our core faculty of subject matter experts. Further details will be published at the earliest opportunity.


Our seminars take place in 4 star professional conference facilities, generally in city-centre hotels like the Marriott, Sheraton or Hilton brands. Detailed Joining Instructions are sent to all registered delegates by email approximately one month before the event. The Joining Instructions will confirm exact venue details and nearby (or onsite) hotel recommendations with bedroom rates where available. Coffee and lunch will be provided.

CPE/CPD Accreditation

IASeminars is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.


Field of study: Accounting


Attendees should have a background in finance, a basic understanding of public sector financial concepts, or have attended the IASeminars “Basics of Public Sector Finance” module.